21st century rules for career success

Penelope Trunk’s new book tells it how it is

When I was starting out on my career path (it seems a hundred years ago now), I was given the advice that we all received at that time:

• Get a job with a “good” company that offers a pension scheme.


• Hang onto it.


• Wait patiently to retire and collect your reward.

Times have changed, but, sadly, the advice doled out to those starting their working lives today hasn’t changed nearly as much. A good deal of what we were told then turned out to be rubbish. It’s even less relevant in today’s world.

Enter Penelope Trunk with her new book: Brazen Careerist: The New Rules for Success. Her writing is sassy, irreverent, often extreme, but it just about always goes right to the point. What she says is directly relevant to today’s world, where pensions and benefits are no longer things that you can rely on, jobs disappear at the stroke of some accountant’s pen, and the only person in the organization that you can trust to have your best interests at heart is you.

In those far-off days when I was starting out, we were encouraged to believe that the right way to get ahead was to hand over control and direction of your career to the organization, keep your nose clean, work hard, and take whatever was given to you. Is that the advice I gave to my daughters when they started out in the world of work more than 30 years later? You bet it wasn’t! I didn’t have the advantage of having Penelope Trunk’s book then, but what she says in it rings true to my own experience.

What’s new and different about this book is that it doesn’t stop with how to choose a job and get past the selection process. With headings like “How to get what you want from the people you work with” and “Get what you want from your boss,” it’s there to help you find ways to succeed even after you enter those hallowed corporate portals. And if the idea of having a cubicle in some vast office complex doesn’t inspire you, you can turn to “Checklist for starting your own business” instead. For women, there’s even a section called “Sex discrimination is everywhere, so don’t try to run.” (I could point out that, as a young man, I was sexually harassed by several women in various places of work . . . but that was long before we even knew what it was. I think in those days it was known as “making the new guy blush and look an idiot.”)

Slow Leadership aims to tell the truth about the world of work. It isn’t a place where working hard always brings you a just reward—or any reward at all, save exhaustion and burnout. The best and brightest don’t naturally rise to the top. Many bosses shouldn’t be in the jobs they hold. The organization neither knows what’s best for you (only you can know that), nor is it especially interested in you, save as a source of profit that it can’t (yet) get more easily by outsourcing your job to someone it can pay half as much. Sure, there are good bosses and ethical organizations out there. There are also open-minded, non-partisan politicians and rap artists who don’t do drugs. It’s just that they can be pretty damned hard to find.

The real advice young people should be given starts with “it’s your life, so make sure that you do only what you believe is right for you” and ends more or less in the same place. In the middle, I would put a few other points like “if it feels like hard work, you’re probably in the wrong job” and “copying the boss is likely to make you into a jerk as well.” Fortunately for the world, I don’t offer young people career advice for a living.

Penelope Trunk does, so if you’re in the early stages of a typical 21st-century career—feeling lost, staring at your resumé and trying to work out how to hide the blemishes, wondering whether you made the right choice, or trying to plan the best way to get that promotion—this is the book for you. Many of the older generation—my generation—are going to hate this book. Your parents may even be shocked by some of it. But if you want advice that is 100% up-to-date and real, go for it just the same.

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