Tuesday, March 13, 2020
If feeling safe is good, does feeling good require feeling safe too?
How circular thinking corrupts management action
Much of management thinking is marred by sweeping generalizations, egregious platitudes, and faulty or non-existent logic. Few aspects are worse than the circular definition, where the converse of some supposedly true statement is also assumed to be true. Until we rid ourselves of such silliness, we will continue to chase mirages and put our trust in falsehoods.Management thinking of the conventional kind is full of circular definitions. They work like this, beginning with a statement that is mostly true, then reversing it and assuming that is also true. For example, getting results quickly is good (a vague, but mostly true generalization), which is then reversed to create the (mostly false) generalization that quick results are a measure of how good something is (getting results quickly is good, therefore good means getting results quickly).
Aside from being non-existent logic, such circular definitions do real harm. Take this pair: successful people are good to have around, therefore to be good to have around you must be successful. Since many of the causes of success (circumstances, luck) are outside people’s control, defining “good” as “successful” actually means basing your definition more on luck than expertise or judgment. Besides, some successful people are not at all good to have around, since their success breeds outsize egos and a prima donna attitude to everyone else.
What about this one: profit is what business is all about, therefore all business is about profit. The first part of the statement is questionable (it ignores the social and technical aspects of business), yet is probably broadly true. Yet the second part is neither true nor follows from the first. Much of business has little to do directly with making a profit, being concerned instead with product development, long-term growth, and the discovery and exploitation of new markets (which may not generate any profit for years).
My final example is this: what you can measure you can control, therefore you cannot control what you cannot measure. This has the distinction of being false in both parts. There are many things we can measure, but not control, such as rainfall, the growth rate of our children, and the buying habits of our customers. And as for not being able to control what we cannot measure, that may be true of leaders unable to control their tempers, their egos, and their greed, but it doesn’t apply to the rest of us.
Beware of circular definitions based on nothing more than platitudes and apparent symmetry. Hard-working people sometimes find success, but it doesn’t follow that success is always due to hard work. Sometimes, it is; quite often it isn’t. Even those who believe money brings happiness don’t usually claim that happiness brings money. So why should they assume that working long hours brings success?
I’ll leave you with this thought: if continually cutting costs boosts the bottom line, does improving the bottom line depend mostly on cutting costs? Many of today’s organizations act as if it does—which is probably why they are on a descending spiral of cutbacks and lay-offs, not an ascending one of greater creativity, expanding markets, and exciting new products. Compare Ford with Toyota and you’ll see at once what I mean.
This is an excellent point, and a dangerous one for businesses to act on without thinking.
Keep reading, my friend.
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