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Tuesday, July 25, 2020

Serendipity

A few days ago, I did a post on the need to slow down for the sake of your customers. Now, via Management Issues, I discover The Observer, a UK newspaper, running this article about some of the ways companies treat their customers with little or no respect, all in the cause of turning an additional quick buck.

Here’s a representative quote:
Despite what they say — and often even think — many, perhaps most, companies are surreptitiously at war with their customers. Through nuisance games, dirty tricks and small print they take everyopportunity to extract more from your wallet for no extra service. . . . Trivial stuff, you might think. But the consequences of this subterranean struggle are momentous. We don't trust our service suppliers and are increasingly willing to drop them at the drop of a hat. Despite huge amounts spent on aids like customer relations management software, customer satisfaction levels are low and falling, and so is the esteem in which business is held. On the company side, that translates into more effort (to replace lost customers) for lower growth.
Take a look at the complete article. Here’s the key point:
The culprit . . . is the profit-based system most companies use to manage performance. Managers are judged and often rewarded on their profit figures. But financial measures make no distinction between how profits are earned. Are they the result of creating new value from customer relationships ('good profits' from increasing loyalty), or were they earned by appropriating value from them ('bad profits')?



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Comments:
It does not have to be this way. Whatever happened to balanced scorecard?
 
I'm not sure balanced scorecard ever worked as well in practice as it looked in theory, Richard. It was too complicated for the broken systems in many organizations, and foundered once again on the typical leader's obsession with seeking a quick fix instead of a permanent solution.
 
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